There is a month to go until the Davis Cup Finals. It is the first of the new format which will be held at the Caja Magica in Madrid.
Investment from the Kosmos Group led by Gerard Pique and a new sponsor Rakuten who are sponsors of Barcelona Football Club which Gerard plays for struck a multimillion pound deal with the ITF to revamp the competition.
The revamp hasn’t gone down well with fans with knockout stages held in one location now taking away that home and away feeling of the competition which they hope to improve but the main investors aren’t buying it.
Who are the main investors? The fans and tickets just aren’t selling unless it’s a match involving Spain.
One month to go and I would go as far as saying over 70% of tickets are unsold.
I noticed that the Davis Cup account has been super active in pushing tickets today and it got me thinking why?
I had a look and I pulled random matches and looked at unsold tickets and it’s worrying…
Unsold tickets as of midday on 16th October
Court Manola Santana – Capacity – 12442
Croatia v Russia – 9300/12442
Serbia v Japan – 9710/12442
Croatia v Spain – 1422/12442
Argentina v Chile – 8490/12442
SF Top Half – 4003/12442
SF Bottom Half – 2937/12442
Davis Cup Final – 2401/12442
Court Arrancha Sanchez Vicario – Capacity – 2923
Italy v Canada – 1436/2923
Germany v Chile – 1899/2923
Court 3 – Capacity – 1772
Belgium v Australia – 1162/1772
Great Britain v Kazakhstan – 565/1772
Great Britain v Netherlands – 393/1772
The numbers are worrying. Croatia v Russia get us underway on day one and only 3142 have sold out of 12442, that’s mad!
Serbia v Japan on the 20th of November. Djokovic and Nishikori will be there and only 2732 tickets have been sold leaving a massive 9710 tickets still to sell.
These tickets have been on sale for two months already and nothing is happening! There is only one sell out and that is Spain v Russia. It is only host nation matches which are selling. There is only 1422 of the 12442 left to sell for their match against Croatia.
Tickets for the semi-finals and finals are selling as locals will buy expecting Spain to be there but it can be off-putting as there is no guarantee that Japan, France etc… will be in the final.
Even on the smaller courts tickets aren’t shifting. Italy against Canada has over half left, Germany v Chile have more left. Matches involving Great Britain are almost sold out on the small court three.
It is a tough sell and it will be a worry for organisers. This intense week of tennis isn’t engaging for fans. Can you expect fans from Japan, Australia, Colombia, Chile etc… travel that far for what could be two days of tennis.
Home and away events are better for fans as it gives them a better opportunity to cheer on their teams and also create an atmosphere.
What atmosphere as it stands is going to be created for Serbia v Japan which will include two of the biggest stars in mens tennis when 3/4 of the tickets aren’t sold?